In the past, the majority of primetime programming to U.S. Latinos was produced in Mexico. Univision has built a reputable news department and has produced popular entertainment shows, but up until recently, the network has relied on Mexico's Televisa for its primetime programming. In 2010, Univision is preparing to ramp up its own programming produced in the U.S. The company has launched its own production studios in Miami and is set to produce its own reality shows, entertainment specials and telenovelas (of course!).
This means that marketers will have more opportunities for branding, because Univision will have full control over production. Univision plans to acquire additional revenue opportunities, as content will be distributed via multiple platforms including online and mobile.
Monday, February 1, 2010
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