The 2010 World Cup

Many believe that the 2010 World Cup will be the top marketing opportunity of the year for effectively reaching Latinos, especially males 18-44. The World Cup's impact on the Latino market is comparable to the Super Bowl in the general market. Some of the companies that will be developing campaigns with a World Cup theme include Walmart, Coca-Cola, McDonalds, Verizon Wireless and Budweiser. In addition to developing commercial spots that will air during the broadcast of the games on Univision, companies will be developing community outreach and online campaigns. For example, Verizon's V-Cast mobile entertainment platform - will enable its customers to have access to Univision's coverage on their mobile phones, and Walmart is planning on holding official World Cup events at their stores.