- Dialogue 2.0: Radically new methods of communicating to large numbers of people but with more intimacy, immediacy and cost-effectiveness than ever before.
- Entry-Level Experts: Young people just starting out in their PR careers who immediately contribute with new media savvy.
- Measurement Demystified: New and completely credible ways to measure the value of what we provide for clients.
- Managing Brands: Increased awareness for the need to address consumer confidence and reputation which, unfortunately, comes as a result of food scares, child product toxicity, a dour economy and financial shenanigans.
- Value Adds of PR: Recognition for the value of what we do as public relations professionals, plus a new appreciation for monitoring and trend watch, scenario planning, community relations, jumping on issues before they’re issues with strategic and well prepared communications.
- Comunicaciones Multiculturales: The need for more specialized, culturally relevant outreach to Latino and other minority communities.
“All these things,” as our California Governor Arnold S. might say, gives me a real pride in the profession of public relations, in the value it has for organizations everywhere and in my own and my agency’s ability to contribute. One of the new ways we’re hoping to contribute is this blog. We hope to regularly bring you thought-provoking posts that tell you a little bit about who we are. And more than anything, we want to participate in the conversations taking place all around us – have opinions, share ideas and hear what other people have to say in order to make ourselves better, wiser PR practitioners.
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